HOW ARE YOU JUDGED:

GPJ is looking for the next generation of branding gurus who understand that to win a consumer over you must create a total brand experience that engages your targets wherever they live, work, and play. Campaigns must be fully integrated and be rooted in a common strategy. So that is how you work will be judged. The more professional your work looks and the more creative it is, the more points you earn and even in soccer the one with the most points wins.

Your work will be presented in front of a team of very famous judges (just ask them) renowned for their design and branding skills who will be viewing and scoring your efforts. Your goal is a perfect 100 pts. The more great work you do in each category the more points you gain. Skip a category and lose 25 pts (sorry, thems the rules).

All teams must submit their work for judges’ review by:

April 18th

Judges Include:

James Barclay, Head of Marketing, Bentley Motors

Saadia Bryant, Marketing Director, Reebok

John Coombe, VP Communications, Liberty Mutual

Michael Estabrook, Co-Director of Community Involvement, AIGA

Marissa Fernandez, Brand Manager, Gillette North America

Nancy Glazer Pearl, Creative Director, TJX

Adam Grossman, SVP Marketing and Brand Development, Boston Red Sox

Kathy Kiely, President, The Ad Club

Frank Knippenberg, Regional Director of Marketing, 5-Hour ENERGY

David Oksman, Head of Marketing, The Life is good Company

Karen Reuther, President, DMI

Boris Revsin, CEO and Co-Founder, CampusLIVE

John Trinanes, SVP Creative, George P. Johnson

John Verret, Associate Professor, BU