President | Pace Sports LLC
David joined SocialSphere in 2012, and helps guide corporate strategy, product development and licensing. In addition to his work at SocialSphere, David Pace is the founder and President of Pace Sports LLC, where he provides strategic and transactional advice to companies in the consumer product industry including the National Football League, Deckers Outdoor Corporation, UGG Australia, Tommy Bahama and Easton Bell Sports.
Prior to Pace Sports, David served as the Senior Vice President and General Counsel of Reebok. David was intimately involved in the development and implementation of Reebok’s corporate and brand strategies and many of the sports industry’s highest-profile deals, including Reebok’s ground-breaking, exclusive licenses with the NFL and NBA. He also directed all aspects of Reebok’s merger with adidas and the sale of Reebok’s Ralph Lauren Footwear subsidiary to Polo/Ralph Lauren Corporation.
Prior to becoming General Counsel, David worked in a number of capacities at Reebok, including the Vice President of Global Alliances and Endorsements responsible for Reebok’s global sports and entertainment marketing. Strategic partnerships negotiated and relationships with the NFL, NBA, NHL, MLB, NCAA plus Olympic organizations and international sports federations overseen by David were critical to Reebok’s successful corporate and brand strategy.
A graduate of the University of Pennsylvania and Suffolk University Law School, David commenced his career at Ropes & Gray, a national law firm based in Boston, Massachusetts. He was a member of the firm’s corporate department and co-founded the firm’s sports law practice.