The Ad Club’s premier Sports + Entertainment Summit explored the fast-changing marketing landscape from a global to local level. Your fellow fans, brands and marketers came together as we examined the business, identified opportunities for advertisers, and assessed the major trends and issues influencing the wide world of sports + entertainment, media and marketing.
We are living at an incredible time for entertainment consumption. The opportunity for fans to view live events on broadcast and cable continues to explode with the advent of live streaming options. There are websites, social networks and other media choices that create a virtual clubhouse for fans, keeping them engaged and helping to create buzz around major events.
It’s a whole new game and now everyone gets to play. Brands can engage with fans in a seemingly endless variety of ways from traditional to Fantasy, from mobile to social, from sponsorships to in game advertising to the creation of branded events.
Our line-up of industry experts explained how they stay on top of their game and shared insights on connecting with the passionate, dedicated and diverse sports + entertainment audience.
Our line-up of industry experts explained how they stay on top of their game and shared insights on connecting with a passionate, dedicated and diverse audience. Below, view full video from the event, or click the speaker’s name to watch their segment. [SEE THE VIDEOS]
THE KING OF ALL STORIES
If you’ve read any of my blogs over the past few months, you know there are two things I love: sports and innovative marketing ideas. On November 29th, I sat at the intersection of these two passions at The Ad Club’s “Sports & Entertainment: A Marketing Summit”. [CLICK TO READ MORE]
Sports & Entertainment: A Marketing Summit.
Thursday, November 29th 2012
Revere Hotel Boston Common