About the event:

The Ad Club’s premier Sports + Entertainment Summit explored the fast-changing marketing landscape from a global to local level. Your fellow fans, brands and marketers came together as we examined the business, identified opportunities for advertisers, and assessed the major trends and issues influencing the wide world of sports + entertainment, media and marketing.

We are living at an incredible time for entertainment consumption. The opportunity for fans to view live events on broadcast and cable continues to explode with the advent of live streaming options. There are websites, social networks and other media choices that create a virtual clubhouse for fans, keeping them engaged and helping to create buzz around major events.

It’s a whole new game and now everyone gets to play. Brands can engage with fans in a seemingly endless variety of ways from traditional to Fantasy, from mobile to social, from sponsorships to in game advertising to the creation of branded events.

Our line-up of industry experts explained how they stay on top of their game and shared insights on connecting with the passionate, dedicated and diverse sports + entertainment audience.

Sports & Entertainment:
A Marketing Summit.

Thursday, November 29th 2012
Revere Hotel Boston Common







Click here to see the Advisory Committee.