Image of Rosoff logo

Finalists

Don’t think of this as a list of finalists. This is a list of firsts.

Internal Diversity & Inclusion Initiative

Bright Horizons Family Solutions

EMC Corporation

Nixon Peabody, LLP

External Diversity & Inclusion Initiative

Babson College

Google

MassHousing

Non-Profit Initiative

Health Leads Boston

Junior Achievement of Northern New England

Youth Design

YWCA Boston

Marketing to a Diverse Audience

Allen & Gerritsen with City Year

Google

Mullen with Today’s Military

Mentor Award

Daren Bascome, Proverb, LTD

Denise Korn, Youth Design

S.T.A.R.R. Mentors, MassHousing


 


 


Internal Diversity & Inclusion Initiative


 


Bright Horizons Family Solutions

Last year, Bright Horizons® celebrated its 25th birthday and reflected on all we achieved in our first 25 years. As we now look ahead to the next 25 years, we are more motivated than ever to raise our game. As an employer and a service provider, we recognize the importance of staying relevant to our employees and customers. We want to keep improving for future generations. We have the privilege of making a profound and unique difference in the world on a daily basis, and we take this opportunity very seriously. Today, our more than 20,000 creative, inspired, driven, and compassionate employees impact the lives of children, families, and employers on a daily basis. We provide child care and education at 750 centers for more than 100,000 children of employees at more than 900 organizations around the world. Our teachers are on the front line, delivering an array of services to our clients and families. Our child care offerings include tradit ional full-service child care programs, back-up care and travel care, after-school programs, charter schools, and summer camps. Our Back-Up Care Advantage Program® arranges back-up care for an average of 1,057 dependents each day, when and where they need it. Our educational advising services reach employees at 115 organizations. Since 2000, our employees — in partnership with our clients — have developed more than 255 Bright Spaces® through our Bright Horizons Foundation for Children®, creating special places for children and families in crisis.

Today, Bright Horizons is the leading provider of employer-sponsored work/life solutions that help employees care for their dependents and themselves through key life stages. In addition to caring for and educating young children, we now provide emergency back-up care for well and mildly ill children as well as adult loved ones. Through College Coach® we provide college preparatory services to support parents in the often challenging process of choosing, affording, and applying for higher education for their children. EdAssist®, previously known as Tuition Advisory Services, supports employers in maximizing the investment they make in their tuition assistance benefit. Our original focus on supporting employees with young children has expanded to stay relevant and address the needs of employees in all life stages.

Back to the List


EMC Corporation

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way.

We work with organizations around the world, in every industry, in the public and private sectors, and of every size, from startups to the Fortune Global 500. Our customers include global money center banks and other leading financial services firms, manufacturers, healthcare and life sciences organizations, Internet service and telecommunications providers, airlines and transportation companies, educational institutions, and public-sector agencies. EMC also provides technology, products, and services to consumers in more than 100 countries.

Our differentiated value stems from our sustained and substantial investment in research and development, a cumulative investment of more than $12 billion since 2003. To strengthen our core business and extend our market to new areas, EMC has invested $14.5 billion in acquisitions over the same period and has integrated more than three dozen technology companies since 2006 alone.

EMC is supported by thousands of technical R&D employees around the globe, the industry’s broadest portfolio of systems, software, and services, our ability to create total integrated solutions, and our commitment to delivering the best Total Customer Experience in this or any industry. Our service excellence has been recognized by distinguished awards from the Technology Services Industry Association and is validated by our all-time high customer satisfaction scores we achieved in 2011.

We operate R&D centers in Belgium, Brazil, China, France, Ireland, India, Israel, the Netherlands, Russia, Singapore, and the U.S., and manufacturing facilities in the U.S. and Ireland. We hold the most stringent quality management certification from the International Organization for Standardization (ISO 9001), and our manufacturing operations hold an MRP II Class A certification.

EMC ranks 139 in the Fortune 500 and had reported revenues of $21.7 billion in 2012, the largest revenue year in EMC’s 33-year history.

Global Presence
EMC employs approximately 60,000 people worldwide. We are represented by approximately 400 sales offices and scores of partners in more than 85 countries around the world. We have the world’s largest sales and service force focused on information infrastructure, and we work closely with a global network of technology, outsourcing, systems integration, service, and distribution partners.

We are a publicly traded company, listed on the New York Stock Exchange under the symbol EMC, and are a component of the S&P 500 Index. In 2011, EMC was included in the Dow Jones Sustainability Index (DJSI) for North America, which tracks the financial performance of leading sustainability-driven companies. We are committed to acting in a socially and environmentally responsible manner and to being an attentive and thoughtful neighbor in our local and global communities. We score at the top, or near the top, of regional rankings of the best places to work.

Back to the List


Nixon Peabody LLP

Nixon Peabody LLP is a full-service law firm that helps clients navigate complex challenges in litigation, real estate, corporate law, and finance. With approximately 700 attorneys throughout the U.S., Europe, and Asia, the firm has the ability to handle matters anywhere in the world, ensuring that clients get the right attorneys, right where they need them. Our focus is on listening to our clients and working collaboratively to help them achieve their business objectives. We have the experience to anticipate and capture opportunities, prepare for and manage risks, and forecast and overcome obstacles.

Our attorneys are recognized leaders who clients count on to solve a broad range of complex challenges. We are keenly focused on understanding our clients’ businesses and having deep understanding of the issues driving their industries. We are entrepreneurial, innovative, responsive, and efficient.

At Nixon Peabody, we believe strongly in a commitment to our communities, and we often partner with clients to advance shared values of social responsibility, pro bono service, and diversity. In our practice and operations we emphasize the importance of a sustainable future through the firm’s Legally Green® initiative. We are proud to accomplish what is best for clients while also doing what is best for our world, the communities in which we live and work, and each other.

Back to the List

External Diversity & Inclusion Initiative

 


Babson College

Babson College, an independent, not-for-profit institution is ranked #1 in the country for entrepreneurship education. Recognized as the educator, convener, and thought leader for Entrepreneurship of All Kinds™, the College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems involving business and society — while at the same time evolving our methods and advancing our programs.

Babson College embraces a strategic vision that states our commitment to create “a diverse, multicultural and inclusive community of highly talented students, faculty and staff characterized by respect, understanding and appreciation of the uniqueness and value of all people.”

Babson aims to shape leaders with a strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. Babson’s goal is to continue to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.

Back to the List



Google

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google’s mission is to organize the world’s information and make it universally accessible and useful.

Back to the List


MassHousing

MassHousing offers a variety of financial resources and mortgage products serving the affordable housing market. In its 47 year history, MassHousing has provided more than $13 billion in financing that has created or preserved more than 90,000 rental apartments, and which has enabled more than 70,000 households to purchase their first home. An additional 5,000 homeowners have been served through our home improvement, de-leading, and septic system repair loan programs.

Back to the List

 


Non Profit Initiative


 


Health Leads

Every day, doctors prescribe medications to patients who have no food at home or are living in a car. The medical literature tells us that medicine alone won’t address the health consequences of such unmet resource needs, and many patients will return with more serious and expensive illnesses. Poor health, in turn, further entrenches families in poverty by jeopardizing educational attainment, economic stability, and life opportunities.

Health Leads envisions a healthcare system that addresses all patients’ basic resource needs as a standard part of quality care. Health Leads’ mission is to catalyze this healthcare system by connecting patients with the basic resources they need to be healthy and, in doing so, build leaders with the conviction and ability to champion quality care for all patients.

In the clinics where we operate, Health Leads enables physicians to “prescribe” food, heat, job training, or other resources for patients as routinely as they do medication. Our rigorously trained Advocates (college student volunteers) then “fill” these prescriptions by assisting patients in connecting with resources—both in the clinic and through follow-up phone calls or meetings. By leveraging the energy and tenacity of these student volunteers, we (1) expand the healthcare system’s capacity to affordably and effectively address the full set of factors impacting patient health and (2) create a pipeline of new leaders—Advocates and alumni—to create a healthcare system that routinely addresses unmet resource needs.

Back to the List


Junior Achievement of Northern New England

Founded in Springfield, MA 1919, the mission of Junior Achievement (JA) is to inspire and prepare young people to succeed in a global economy. Using hands-on experiences, JA helps to empower young people for the real world by teaching skills in financial literacy, workforce readiness and entrepreneurship. Junior Achievement trains volunteers from the business community to deliver curricula, and to incorporate the sharing of personal and professional experiences with students. These mentors are the hallmark of JA’s success; their personal connection with the students transforms the JA lessons into relevant messages that have real world applicability to the students.

Junior Achievement of Northern New England (JANNE), founded in 1945, offers 22 (in-school, after-school and summer) programs to disadvantaged students K-12 in Barnstable, Dukes, Essex, Middlesex, Plymouth, Norfolk, Nantucket, Suffolk and Worcester counties of Massachusetts, as well as the entire state of New Hampshire. JANNE is heavily focused on serving disadvantaged, at-risk students in the city of Boston. Primarily, the students and corporate partners with whom we work are in the Boston area, with ever-increasing relationship building in the entire JANNE footprint. JA seeks partners that serve a diverse population, regardless of location throughout our footprint. Each program is age appropriate, dynamic, and interactive, and aligns with the social studies curricula in the schools.

JANNE also collaborates with many community organizations including: the Boys and Girls Clubs, YMCA’s, Bird Street, BCYF’s Ohrenberger Community Center and Roslindale Community Center, BCYF Summer Camp, Bikes Not Bombs, Boston Arts Academy, Boston Day & Evening Academy, Bunker Hill Community College, and Dudley Square Neighborhood Initiative. JA also provides free programming to the Jackson Mann Community Center, Latino Professional Network, Roca, Roxbury Tenants of Harvard, Salvation Army Kids Club, South Boston Neighborhood House, TAG and Zoo Teens, among others.

Collaboration with grass roots and community-based organizations enables JA to diversify relationships and increase our reach and impact on students from a broad base of cultural backgrounds. We strongly believe that these collaborations are essential to building more equitable and inclusive communities.

Back to the List


Youth Design

Founded in 2003, Youth Design is a Boston based leading nonprofit organization that believes every student with creative passion and drive deserves an opportunity to develop his/her untapped creative talents into a college education and a promising career. Youth Design addresses the most critical socioeconomic needs of urban youth (15-17) by teaching them technically informed, marketable design skills through professional employment and mentorship to guide them on the pathway to higher education and future economic viability.

Back to the List


YWCA Boston

YWCA Boston is dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all. For nearly 150 years, YW Boston has tackled difficult social issues, standing up to speak out on behalf of individuals who are unfairly treated due to gender, race or social status YW Boston was among the first to invest in women’s independence, providing vocational training and childcare services to women entering the work force. Over the following years the organization provided women with safe housing, a place to gather and recreate, and valuable educational opportunities. A leader throughout the women’s suffrage movement, YW Boston shifted its mission to focus efforts on additional marginalized populations including people of color and the poor.

Today our mission is to eliminate racism, empower women, and promote peace, justice, freedom and dignity for all. We work to achieve this mission by delivering educational programs, combating violence, improving health outcomes, training leaders, and facilitating community dialogues. We believe that direct service is not enough to move the needle on intractable social problems that hold Boston’s residents back. We empower citizens to take action in their communities and affect systemic change.
YW Boston helps people to change their beliefs, attitudes, and behaviors on race and gender inequity; build leadership skills and manifest greater social cohesion in their communities; increase access to health care services; and change institutional policies and practices that perpetuate disparities. We run dialogue programs that increase communication around race, gender and public safety. We also help to build leadership skills in youth and adults and inspire them to manifest greater social cohesion in their communities by changing institutional policies and practices that perpetuate disparities. Our direct service programs increase access to health care services among the underserved. We reach more than 7,000 individuals per year with our programs.

Strong partnerships and a deep network of resources enable us to directly impact social determinants of community strength including: education achievement gaps, health behaviors, access to health services, and violent crime. Our key partners include Boston Public Health Commission, Boston Public Schools, Boston Police Department, MBTA Police, Massachusetts Department of Youth Services, city government, community health centers and other institutions.

Back to the List

 


Marketing to a Diverse Audience


 


Allen & Gerritsen
with City Year

City Year, an education-focused, nonprofit organization that partners with public schools and teachers to help keep students in school and on track to succeed, embraces and celebrates diversity & inclusion (in all its definitions) as a key element of their business model.

City Year mobilizes diverse teams of young people – called corps members – to serve full-time in high-need urban schools. Corps members provide individual support to students who need extra care and attention, by focusing on attendance, behavior and course performance through in-class tutoring, mentoring and after-school programs.

As City Year corps members play such a key role in the schools and communities they serve in, it’s critical that the diversity in student population of these schools is reflected among the corps – 57% of corps members are people of color or who identify as multiracial or multiethnic. Corps members often demonstrate a level of cultural competency, lead in culturally sensitive ways, and develop authentic connections to the diverse group of students with whom they work in our most challenged U.S. public schools – leading to powerful, more effective service.

While diversity is critical to City Year’s mission, there were a few under-represented segments of the corps member population that they sought to attract. In addition, there was generally very low awareness of City Year among the prospective audience. Our marketing challenge was to raise awareness of City Year and drive recruitment of high-performing, diverse young adults, specifically African American men and Latino/Hispanic men & women, 17-24 years old.

Back to the List


Google

As Googlers in the advertising/sales division, we realized that there was a lack of focus on minority- and women-owned businesses within the digital marketing world. These types of business owners are severely underrepresented in the demographic breakdown of clients we work with daily, often times due to their own belief that, for whatever reason, online marketing strategy is not right for them. And so, the Accelerate with Google program was created to focus on educating Black, Hispanic, Female, Veteran, etc business-owners on the necessity of entering into the digital world, and the benefits that doing so provides in the 21st century.

Back to the List


Mullen with Today’s Military

The Department of Defense’s (DoD) marketing commitment to the Hispanic community has been extremely inconsistent over the past decade. Only a small percentage of media budgets have been devoted to Hispanic outreach and those efforts haven’t always “connected” with the audience. Targeted media has shown limited cultural consideration and none of the Service’s official .mil websites, and only one-half of their recruiting websites, contain in-language content (usually just a handful of pages).

Although still underrepresented in the Military, Hispanics are the fastest growing minority segment in the U.S. (approximately 84% of the total growth in the 18-34 demographic), so it is increasingly important for the DoD to consider this community in their marketing and outreach efforts. A core goal in the Under Secretary of Defense for Personnel and Readiness Fiscal Year 2012-2016 Strategic Plan is to “increase emphasis on diversity as a factor of readiness” for our Total Force.

JAMRS is in the unique position to promote all branches of the Military to the Hispanic community with their core brand, todaysmilitary.com, a non-recruiting website designed to be a comprehensive, exploratory, informational resource detailing the options, benefits and values of military service. The entire site experience has been available in Spanish since 2009 to help establish a dialogue and change perceptions among Hispanics more comfortable in their native language.

Not all Hispanics, though, are in step with the Military’s recruitment goals. In some cities with large Hispanic populations, the focus on recruitment has polarized them, prompting some to organize against recruiters. In fact, DoD research shows the majority of Americans have big misconceptions of today’s military experience, and adults are often the deterrent for young men and women to consider serving. The mere thought of their child enlisting triggers a rush of strong and conflicting emotions that make it difficult for parents to give their kids the support they need and expect, and we needed to be sensitive to this.

Of course, parents want to keep an open mind about options for their child’s future, but when it comes to military service, they can’t help but worry about their child’s well-being. Since our brand mission is education, not recruitment, it allows us to honestly engage with the Hispanic community in a non-threatening environment.

Back to the List

 


Mentor Award


 


Daren Bascome, Proverb, LTD

Daren Bascome is the Founder and Managing Director of Proverb Ltd., an award-winning branding and consumer experience agency based in Boston’s South End.

Daren oversees development of the firm’s creative and strategic solutions, including brand positioning, identity development, environmental design, exhibit design, and interactive and graphic communications. He has been called “one of the most sought-after designers in Boston” by the Boston Globe, while the Boston Business Journal proclaimed, “Proverb proves the old adage about giving clients more bang for the buck.”

Since founding Proverb 14 years ago, Daren has cultivated an eclectic mix of clients—public and private companies; established and entrepreneurial; small, medium, and large; for-profit and not-for-profit. What they share is an interest in doing things differently and shaking up an existing market. Daren is passionate about getting innovative products, people, and companies noticed.

In addition to his responsibilities at Proverb, Daren co-founder in Compleat a start-up that has developed a revolutionary and green paper cup plays, and he also plays an active role in supporting a diverse cultural landscape in Boston. Fortunately, he does not need much sleep.

Back to the List


Denise Korn, Youth Design

Denise Korn is the Principal of Korn Design, a nationally recognized brand strategy and design firm with offices in Boston and New York. Korn has worked with a wide range of clients delivering ground-breaking strategic work for top-of-class developers, entrepreneurs, chefs, and institutional leaders, providing expert consultation on an equally wide range of assignments in the categories of leading hospitality, restaurants and luxury goods.

Back to the List


S.T.A.R.R. Mentors, MassHousing

MassHousing, an independent, quasi-public agency created in 1966, is Massachusetts’ “affordable housing bank” – we lend money at rates below the conventional market to support rental and homeownership opportunities for low-and moderate-income residents of our state. We rely on private non-profit and for-profit developers and management companies to construct and operate the rental housing that we finance, and on an extensive network of approved lenders to deliver our home mortgage products to low- and moderate-income homebuyers and homeowners who buy or refinance their homes.

Back to the List