There’s a shake-up in shopping and it’s no surprise that digital technology is the driver. Connecting with customers at home and on-the-go is part of the new retail experience for both online and traditional brick-and-mortar retailers. Search, display, video, mobile, and Facebook – the options continue to multiply and retailers are the big spenders in the category. Geoff Ramsey, CEO of eMarketer will, through a combination of analysis and insight, provide an overview of top retail trends and identify key opportunities for retail marketers today.
Bringing new kinds of digital content experiences into the retail space is a multi-disciplinary effort incorporating elements of interaction design, content strategy, brand strategy, analytics and content management. Using the RFID-powered shoe wall from the new New Balance Experience Store as a model, we will examine the process of rolling out these kinds of solutions, the delicate balance of user needs and brand objectives, and the many implications for both retailers and agency partners.
What if we told you that this time next year you will see names like Amazon, Best Buy and Sam’s Club on your online media buy? Whether it’s selling display advertising on a website, or using consumer data to create vertical ad networks, retailers are poised to be major players in the digital ad space.
One small business is committed to making a difference by being different. Brooklyn Industries began with a pair of artist finding a discarded vinyl billboard and deciding to repurpose the waterproof material into messenger bags. Today, 12 years later, they remain committed to sustainability powered by creativity, independence, and anti-bureaucratic culture. What’s more, they have gone on to build a full men’s and women’s lifestyle brand that embodies the indie-artistic spirit of their Brooklyn, NY community.
No one will dispute the fact that Big Data is transforming retail. Beyond the excitement of new opportunities to engage consumers is the challenge to find creative ways to harness the data deluge. Mike Baker will put Big Data in perspective for retailers, and provide a map to help you navigate this new digital world.
Everyone is buzzing about ‘Big Data’ and the ability to know everything you always wanted to know about your customer. However, harnessing the power of all that information to improve every aspect of your business from inventory management to marketing and measurement… well, that is proving to be the ‘big data’ challenge. Our panel of experts discusses the current impact and potential data will have on the future of their business.
It’s irresistible. A daily dose of design inspiration combined with the deal of the day. Welcome to the intersection of Joss and Main, an online retailer offering members-only access to great brands at a discount. Now wrap that in a visually appealing package, not unlike a home design magazine, with editorial content to provide a richer shopping experience and you’ll understand the appeal and loyalty this type of curated e-commerce generates.
There is no computer or tablet or mobile device that can replace that in-the-flesh social experience – or the instant gratification of a retail store. And live shopping is the ultimate brand experience with the opportunity to affect all the human senses. Smart retailers are on the cutting edge of this trend to create retail stores that are experiential touch points for their brand. Mike Brown, self described Creative Director of live experiences, will share the stories behind his diverse portfolio of projects from the MLB Fan Cave to Uniqlo’s Fifth Avenue Global Flagship.
What do you call the fastest growing e-commerce business in the world? Fabulous, right. Well, meet FAB and learn the story behind the stats – over 4.5 million members and less than a year old. With a mission to offer interesting everyday design and a host of social features that increase engagement and purchases, it’s a story that will make you smile. As they say at FAB, you’re designed to.