Celebrating non-profits and the efforts of the creative partners that support them
Massachusetts Vest-a-Dog, Inc. for their partnership with Hill Holliday
The challenge was to convey an effective, compelling message about a subject that most people don’t know or think about: providing bulletproof vests for police dogs. The message also needed to grab the viewer’s attention and include something that would hook their attention again if only a piece of the ad were heard or seen.