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Celebrating non-profits and the efforts of the creative partners that support them
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Foundation To Be Named Later for their partnership with Allen & Gerritsen
Each year, the Foundation To Be Named Later hosts two major charity concerts in Boston called “Hot Stove Cool Music.” Musical guests included legendary Boston musicians including Aerosmith, New Kids on the Block, Dropkick Murphys, and Mighty Mighty Bosstones. The proceeds from these concerts benefit a number of youth organizations in the city. They chose to plaster the town with really trendy and eye-catching out-of-home posters. After all, that’s always how bands have promoted their concerts… And they wanted this to feel like a really cool concert rather than a charitable event.
