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Celebrating non-profits and the efforts of the creative partners that support them
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WGBH for their in-house work
Their innovative work on The WGBH Explore! Magazine for iPad, the first monthly non-profit digital magazine in the market was truly a success. Their marketing challenge was two-fold: to reinvent the classic printed member’s guide by incorporating technology and to create a more focused marketing and member acquisition tool. The soft launch in December was only promoted through member email and already received over one thousand downloads!
