The Media
Maven Awards:

Congratulations to the Winners

Best Use of Television

Mediahub / Mullen for Zappos

Best Use of Radio

Hill Holliday for Supercuts

Best Use of Print

MPG for Transitions Optical

Best Use of Out of Home

Mediahub / Mullen for Zappos

Best Use of Digital Media

Mediahub / Mullen for JetBlue

Best Use of Mobile Media

Mobext for Dannon

Best Use of Social Media

Hill Holliday for Cigna

Best Use of Branded Content

Hill Holliday for Dunkin’ Donuts

Best Use of New & Non-Traditional Media

Hill Holliday for Dunkin’ Donuts

Best Integrated Campaign

Mediahub / Mullen for JetBlue

The Risky Business Award

Allen & Gerritsen for Waters

Best Plan for Campaign Spending
$1 Million or Less

Kelliher Samets Volk for Sugarbush Resort

Best Use of Research

Mediahub / Mullen for Timberland

Best Youth Campaign

Amp for Food Bank of New York City

Best Multicultural Campaign

Polvora for Wells Enterprises – Blue Bunny Ice Cream

Best B2B Campaign

Mediahub / Mullen for Google

Best Media Placement Through The Ad Club Media Auction

Allen & Gerritsen for MFS

Media All-Star Award

Stacey Shepatin & Mike Proulx | Hill Holliday

The Media Rising Star Award

Jen DeMartino | Media Contacts

The Finalists

Allen & Gerritsen for Boston University
Allen & Gerritsen for Fallon Community Health Plan
Allen & Gerritsen for MFS
Allen & Gerritsen for Toystate
Allen & Gerritsen for Waters
AMP Agency for Elsevier
AMP Agency for The Food Bank of New York City
Blitz Media for Breville
Blitz Media for Kaspersky
Conover Tuttle Pace for Mass Bay Community College
Digitas for Goodyear
Fidelity Investments for Fidelity Investments
Hill Holliday for Cigna
Hill Holliday for Dunkin’ Donuts
Hill Holliday for Supercuts
Kelliher Samets Volk for Sugarbush Resort
Media Contacts – Havas Digital for Fidelity Investments
mediahub/Mullen for Barnes & Noble NOOK
mediahub/Mullen for Google
mediahub/Mullen for JetBlue Airways
mediahub/Mullen for MassMutual
mediahub/Mullen for National Geographic Channel
mediahub/Mullen for Olympus
mediahub/Mullen for Timberland
mediahub/Mullen for Zappos
Mobext for Dannon
MPG for Transitions Optical
MPG for Tyson
NorBella for the Boston Symphony Orchestra
PGR Media for New Balance
Polvora Advertising for Wells Enterprises – Blue Bunny Ice Cream
Starcom Digital for Bank of America
Starcom Digital for Bank of America: Merrill Edge

The Media “All-Star” Finalists

Dustin Johnson | mediahub/Mullen
Steve Kalib | mediahub/Mullen
Stacey Shepatin and Mike Proulx | Hill Holliday

The “Rising-Star” Finalists

Jen DeMartino | Media Contacts
Tyler Hissey | Hill Holliday
Sarah Stroller | mediahub/Mullen

Best Use of Television – NEW!

This award recognizes outstanding and creative use of Television Media. The Maven Awards Jury defines “Television” to include: television commercials, infomercials, or other use of television as the primary media.

Best Use of Radio – NEW!

This award recognizes outstanding and creative use of Radio Media. The Maven Awards Jury defines “Radio” to include: radio advertising, radio underwriting or sponsorship, or other use of radio as the primary media.

Best Use of Print – NEW!

award recognizes outstanding and creative use of Print Media. The Maven Awards Jury defines “Print” to include: newspapers, magazines, posters, brochures, fliers, direct mail, or any other printed forms of media.

Best Use of Out of Home

This award recognizes outstanding and creative use of Out of Home Media. The Maven Awards Jury defines “Out of Home” to include: billboards, public transit and bus shelter advertising, mobile billboards, and digital billboards.

Best Use of Digital Media

This award recognizes media plans that are driven by Digital Media. The Maven Awards Jury defines “Digital Media” to include: websites, banner ads, rich media banner ads, digital video, and microsites. (Please note: “driven” implies that Digital Media should be the main component of the media plan. Other media may be a part of the plan as well).

Best Use of Mobile Media

This award recognizes media plans that are driven by Mobile Media. The Maven Awards Jury defines “Mobile Media” to include: mobile apps, advertisements, banners, video, click-to-buy, location-based features and services, MMS & SMS marketing, and in-game advertising. (Please note: “driven” implies that Mobile Media should be the main component of the media plan. Other media may be a part of the plan as well).

Best Use of Social Media

This award recognizes media plans that are driven by Social Media. The Maven Awards Jury defines “Social Media” to include: Facebook, Twitter, viral or word of mouth campaigns, YouTube, or any other social sharing platform. (Please note: “driven” implies that Social Media should be the main component of the media plan. Other media may be a part of the plan as well).

Best Use of New and Non-Traditional Media

This award recognizes media plans that are driven by New and Non-Traditional Media that do not fit into the above categories. The Maven Awards Jury defines “New and Non-Traditional” to include: emerging media, search engine marketing, in-game advertising, tablet advertising, and non-traditional use of traditional media. (Please note: “driven” implies that New and Non-Traditional Media should be the main component of the media plan. Other media may be a part of the plan as well).

Best Use of Branded Content

This award recognizes media plans that are driven by Branded Content. The Maven Awards Jury defines “Branded Content” to include advertising in the form of entertainment including TV content, web content, podcasts, etc. (Please note: “Driven” implies that Branded Content should be the main component of the media plan. Other media may be a part of the plan as well).

Best Integrated Campaign – NEW!

This award recognizes media plans that are driven by any integrated combination of media including television, radio, print, out of home, digital, mobile, social, new and non-traditional media, or branded content.

Best Plan for Campaign Spending $1 Million
or Less

This award specifically recognizes outstanding and creative media plans with spending less than $1 million.

Best Use of Research

This award recognizes media plans that were significantly based on a specific insight from audience and/or marketing research.

Best Youth Campaign

This award recognizes media plans designed specifically to reach the youth market.

Best Multicultural Campaign

This award recognizes media plans designed specifically to reach various multicultural markets.

Best B2B Campaign

This award recognizes media plans focused on business-to-business efforts.

Best Media Placement through The Ad Club Media Auction – NEW!

This award specifically recognizes the best media placements purchased through The Ad Club’s annual Media Auction.

The Media Responsibility Award

This award recognizes media plans designed to promote a brand’s commitment to social responsibility, community, and specific public causes.

The Risky Business Award

The purpose of this award is to recognize media plans that took a significant risk, went against the conventional media wisdom, and put a meaningful budget toward taking that risk. Examples would include reaching a new and unconventional audience, experimenting with a new media channel or vehicle, or generally taking a brand where it hadn’t been before from a media perspective.

The Media All Star Award

This award recognizes a veteran media planner or buyer who has demonstrated an expert understanding of media planning and buying, who has contributed to the success and achievement of client goals, and who has imparted knowledge on the younger generation of planners and buyers.

The Rising Star Award

This award recognizes an up-and-coming media planner or buyer under the age of 30 who demonstrates a keen understanding and insight into the strategy behind media planning and buying.