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Best Use of Traditional Media

MPG, MC and Fidelity Media for Fidelity

Best Use of Out of Home

Mullen for JetBlue

Best Use of Digital

Media Contacts, MPG and Mobext for McDonald’s

Best Use of Mobile Media

Hill Holliday for Dunkin’ Donuts

Best Use of Branded Content

Starcom for Merrill Lynch

Best Use of Social Media

Media Contacts, MPG and Mobext for McDonald’s

Best use of New and Non-Traditional Media

Mullen for JetBlue

Best Plan for Campaign Spending $1 Million Or Less

Hill Holliday for (RED)

Best Use of Research

Mullen for Barnes & Noble Nook

Best Youth Campaign

Hill Holliday for The Boston Police Department

Best B2B Campaign

Allen & Gerritsen for MFS

The Media Responsibility Award

Hill Holliday for Liberty Mutual

The Risky Business Award

Mullen for Zappos

The Media All-Star Award

Cindy Stockwell and Adam Cahill, Hill Holliday

The Rising Star Award

Katie Thompson, Mullen

Finalists by Agency

Allen & Gerritsen for MFS
Allen & Gerritsen for TechInterruption
Allen & Gerritsen for Toy State
Allen & Gerritsen for Tribe Hummus
AMP Agency for Food Bank for New York City
AMP Agency for Staples
EPS Communications for Diabetes Care Club
Hill Holliday for (RED)
Hill Holliday for The Boston Police Department
Hill Holliday for Chili’s
Hill Holliday for Dunkin’ Donuts
Hill Holliday & Digital Influence Group for Harvard Pilgrim Health Care
Hill Holliday for Liberty Mutual
Hill Holliday for Major League Baseball
KSV for Vermont Department of Health
MPG for Carnival Cruise Lines
MPG for Fidelity Investments
MPG for Goodyear
MPG for McDonald’s
Mullen for Barnes & Noble Nook
Mullen for JetBlue
Mullen for MassMutual
Mullen for Zappos
Starcom for Merrill Lynch

Media All-Star Finalists

Adam Cahill & Cindy Stockwell of Hill Holliday
Ellen Comley of MPG
Shey O’Grady of AMP Agency

Rising Star Finalists

Nicky Alcorn of MPG
Eric Leist of Allen & Gerritsen
Katie Thompson of Mullen

Best use of Traditional Media

This award recognizes media plans that are driven by Traditional Media. The Maven Awards Jury defines “traditional” to include: print, national television, local television, and radio (Please note: “driven” implies that Traditional Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best use of Out of Home

This award recognizes outstanding and creative use of Out of Home Media. The Maven Awards Jury defines “out of home” to include: billboards, public transit advertisements, mobile billboards, and digital billboards.

Best use of Digital

Media This award recognizes media plans that are driven by Digital Media. The Maven Awards Jury defines “Digital Media” to include: websites, banner ads, rich media banner ads, digital video, and microsites. (Please note: “driven” implies that Digital Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best use of Mobile Media

This award recognizes media plans that are driven by Mobile Media. The Maven Awards Jury defines “Mobile Media” to include: mobile apps, advertisements, banners, video, click-to-buy, location-based features and services, MMS & SMS marketing, and in-game advertising. (Please note: “driven” implies that Mobile Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best use of Branded Content

This award recognizes media plans that are driven by Branded Content. The Maven Awards Jury defines “branded content” to include advertising in the form of entertainment including TV content, web content, podcasts, etc. (Please note: “Driven” implies that Branded Content should be the main component of the media plan. Other media may be a part of the plan as well.)

Best use of Social Media – NEW

This award recognizes media plans that are driven by Social Media. The Maven Awards Jury defines “social media” to include: Facebook, Twitter, Viral or Word of Mouth Campaigns, YouTube, or any other social sharing platform. (Please note: “driven” implies that Social Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best use of New and Non-Traditional Media

This award recognizes media plans that are driven by New and Non-Traditional Media that does not fit into the above categories. The Maven Awards Jury defines “new & non-traditional” to include: emerging media, search engine marketing, in-game advertising, tablet advertising, and non-traditional use of traditional media. (Please note: “driven” implies that New & Traditional Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best Plan for Campaign Spending $1 Million or Less

This is award specifically recognizes media plans that spent $1 million or less.

Best Use of Research

This award recognizes media plans that were significantly based on a specific insight from audience research.

Best Youth Campaign

This award recognizes media plans designed specifically to reach the youth market. Best Multicultural Campaign This award recognizes media plans designed specifically to reach various multicultural markets.

Best B2B Campaign – NEW

This is award recognizes media plans focused on business-to-business efforts.

The Media Responsibility Award

This award recognizes media plans designed to promote a brand’s commitment to social responsibility, community, and specific public causes.

The Risky Business Award

The purpose of this award is to recognize media plans that took a significant risk, went against the conventional media wisdom, and put a meaningful budget toward taking that risk. Examples would include reaching a new and unconventional audience, experimenting with a new media channel or vehicle, or generally taking a brand where it hadn’t been before from a media perspective.

The Media All-Star Award

This award recognizes a veteran media planner or buyer who has demonstrated an expert understanding of media planning and buying, who has contributed to the success and achievement of client goals, and who has imparted knowledge on the younger generation of planners and buyers.

The Rising Star Award

This award recognizes an up-and-coming media planner or buyer under the age of 30 who demonstrates a keen understanding and insight into the strategy behind media planning and buying.

Who’s Eligible?

Any advertising agency media department, media buying service or in-house advertising agency, or media department within the New England region may enter. To be eligible, your plan/buy must be or have been under execution between January 1, 2010 and July 1, 2011.