Blog
Three years after the financial collapse rocked the economy, the financial services world still faces some of the toughest market conditions in history. Not only are financial marketers tasked with re-establishing peoples trust and faith, but now with newly financially enlightened consumers and heightened demands, rebuilding that relationship is just as much about how they act and what they do as how they communicate. “Kiss My Assets” is an event examining the new financially enlightened consumer and how savvy marketers are winning them back.