Welcome to the new currency. It’s not at all about money. That’s old news. We’re talking about real currency… how many friends you have, how many people like you, who’s following you. It’s not what’s in your wallet, it’s what’s on your phone and your tablet. It’s pay as you go, wherever you go. It’s an “iWant-it-all” and “iWon’t-pay-fees” consumer and they are going to change banking services and financial marketing forever. So join some of the marketing power players as we discuss how to reach this new consumer with new media, new technology, new insights, and new tools.
Because today’s financial consumer isn’t about money. They’re all about change.