John McDonnell

Join John McDonnell, Patrón Spirits’ COO, and learn how finely distilled marketing and messaging transformed consumer expectations and created the number one ultra-premium tequila in the world. John will share the vivid and informative tale of how Patrón’s Ultra Premium Tequila came into existence after an “aha” moment from its founder, and went on to become an industry leader in online and offline marketing as well as in social responsibility. !Salud!